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How to build a customer database without purchase data?

  • Creating an always-on collection strategy that leverages every available touchpoint – digital and physical – to capture first party visitor data.
  • Generating targeted data collection campaigns to capture new visitors and learn more about existing ones.
  • Enriching customer data to gain further contactability.
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How did this childrens' retail brand make their cost-per-purchase 89% more efficient?

  • Identifying who their best customers are.
  • Prioritizing campaign investment according to life-time value.
  • Searching for new customers similar to their current champions.
  • Creating a campaign with strategic audiences and offers by using our discount sensitivity model.
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We're managing data from all sorts of companies, big and small.

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