The GDPR (General Data Protection Regulation) is an important piece of legislation designed to strengthen and unify data protection laws for individuals within the European Union. This regulation became effective within the region on 25 May 2018 and has been a strict benchmark for strengthening data laws worldwide.
Predictable Media's infrastructure was analyzed by Kemp Little to ensure compliance with GDPR standards and regulations. Our team is fully committed to complying with these regulations, and to helping our clients adhere to them as well.
This page provides an overview. For any specific questions, you can contact our Chief Privacy Officer (CPO).
Following GDPR regulations, Predictable Media is defined under the role of Data Processor, who acts according to instructions given by the client who takes on the role of Data Controller.
Under this role, Predictable Media has the obligation to give clients a platform complying with GDPR security and privacy standards, giving them the tools to connect, model, and use their data for the purposes and objectives that they determine.
Predictable Media does not collect data, but processes and consolidates data from the data sources that the client decides to upload or connect to the platform. These can be:
The client is always the owner of the data uploaded to the platform. Predictable Media does not sell data or use it for its own intents and purposes and eliminates data completely once the service has been completed.
Data loaded onto the platform is sourced from first parties, most common being:
We have technical and organizational measures to meet the safety requirements of Article 32 of the GDPR.
All our client contracts include the signing of an NDA to safeguard confidentiality.
Additionally, all Predictable Media professionals work under contracts with strict confidentiality obligations.
We only hire processing providers who meet the same standards and obligations as we do.
Ensuring compliance with the consumer rights established by the GDPR, Predictable Media may correct, edit, restrict or delete data in the event of receiving a direct request from the customer without the need for instruction from the client.
In case the client is the one who receives this request from his customer and notifies Predictable Media, the platform will assist the client in taking the necessary measures.
We keep a record of all data processing activities, which our customers may request at any time for audits or inspections.
We will notify our clients of any request made against the GDPR regulations, avoiding deviations in adherence.
In Predictable Media, we're committed to using world-class technologies that allow us to scale and, at the same time, generate a secure ecosystem for data entrusted to us by our clients.