Use our actionable audience recommendations to create highly impactful marketing campaigns.
It is a segmentation technique that allows us to understand the behavior and value of customers based on historical transactional data using three key variables:
Predictable Media generates 10 audiences based on this model.learn more ➝
Customer Lifetime Value (CLV) represents the monetary value a customer has for a company. Predictable Media's CLV model:
Having this metric helps to understand the potential of each audience, allowing you to assess whether it is worth investing in their loyalty or spending on acquiring similar customers.
It is a segmentation that categorizes customers, both already-existing and potential, based on their conversion rate. It allows you to:
Predictable Media generates 4 audiences based on this model.
The number of opportunities generated varies according to the data source.
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