What does Transactional Audience Insight mean in Pricing?

It refers to the transactional columns present in the Audience Insights and Audience Creator modules, such as transactions, profit and average ticket.

What does RFM Audience Opportunities mean in Pricing?

It refers to audiences automatically generated and updated from the RFM model, available in the Audience Insights module.

What does "Professional Services" in the Enterprise plan mean?

It corresponds to advisory services by our team, such as the development of custom data science models.

These are charged separately and are only available to customers with Enterprise plans.