Customer Data Platform

CDPs collect and integrate real-time data from all customer interactions, helping you to understand your customers, predict their behavior, automate your digital communications, and activate insights with ease.

Predictable Media CDP Integrate Single Customer View

Characteristics of a CDP

  • Focused on customer data
  • Gives marketing access and control
  • Collects any type of data, structured and unstructured
  • Integrates online and offline information to create complete customer profiles
  • Exports data easily to marketing systems and platforms, speeding up campaign activation
descargar whitepaper ↓download whitepaper ↓
Integración de fuentes de datos en un perfil único de clientes, Software Predictable Media

Information in your hands

Power your business with consolidated and updated customer information.

Easily Integrate Different Data Sources
ecommerce
Shopify, Vtex, Prestashop, and other platforms.
Icono Ecommerce como fuente de datos para Predictable Media
PHYSICAL STORES
POS systems

Icono POS como fuente de datos para Predictable Media
OTHER DATA SOURCES
CRM, ERP, and other systems
Icono Otras Fuentes como fuente de datos para Predictable Media
Centralize & Get Insights into Your Data
Synchronize Your Audiences Across Multiple Channels
Icono de Experiencia de Clientes en uso de datos
Make YOUR CUSTOMERS love you
Increase average ticket and recurrence.
Icono de Marketing en uso de datos
MAKE REAL DATA-DRIVEN MARKETING ACTIONS
Synchronize your audiences to digital media and attract new customers.
Icono de Producto y BI en uso de datos
thoroughly Understand your customer
Analyze and activate specific audiences.
Predictable Media CDP Integrate Single Customer View

Platform Comparison

CDPs offer an alternative approach to building a unified customer database, delivering much more control to marketing specialists.

CDP

Customer Data
Platform

DMP

Data Management
Platform

CRM

Customer Relationship Management

dw

Data
Warehouse

cm

Campaign
Management

MC

Marketing
Cloud

data integrity

●●

○○

●○

●○

●○

○○

Data transparency and granularity at the individual level

Person-level profiles for identified and anonymous clients

High level of certainty

Person-level profiles based on all client attributes and behaviors

Segments based on cookie data

Client level records based on identified data only

Client level records based on identified data only

Personal-level records based on identified data only

Segments level only

marketing control

●●

●●

○○

○○

●○

●○

Control and flexibility over data collection, segmentation and activation

Integration without the need for IT or development resources

Marketing has complete control over data access, as well as integrations with other platforms

Marketing has complete control over data access, as well as integrations with other platforms

Marketing has complete control over data access, as well as integrations with other platforms

Marketing has no access to data, with no control over integrations with other platforms

Marketing has complete control over data access, as well as integrations with other platforms

Marketing has complete control over data access, as well as integrations with other platforms

data accessibility

●●

●○

●○

○○

●○

○○

Inbound and outbound data integrations with any external source or platform

Integration of identified and anonymous customer data

Integration with any external marketing platform that delivers or accepts cookie or audience-identifying data

Integration with any external marketing platform that delivers or accepts only cookie data

Integration with any external marketing platform that delivers or accepts only cookie data

Does not easily integrate with external marketing platforms

Integration with any external marketing platform that delivers or accepts only cookie data

Does not easily integrate with external marketing platforms

Create a virtuous data cycle

Use your customer data to efficiently reach new audiences who are likely interested in your brand.
Collect data on new customers and campaigns, getting more and more accuracy and insight to reach your customers.