Efficiently invest your digital marketing budget thanks to the power of data

Predictable Media is a software solution that builds dynamic audiences, detects opportunities for campaign activation and supervises that all your marketing actions translate into sales.

  • Servicio end-to-end
  • Resultados
  • Recolección de datos
  • Plataforma
  • Gestión de campañas
  • Clientes
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Efficiently invest your digital marketing budget thanks to the power of data

Predictable Media is a software solution that constructs dynamic audiences, detects opportunities for campaign activation and supervises that all your marketing actions translate into sales.

An end-to-end software solution

We apply Data Science and Geographic models to constantly analyze your business

We categorize your customers by interpreting your data

We analyze the business impact of your different types of customers

Discovery
Analyze your data

1/

Strategy
Create & activate datadriven campaigns

2/

We generate opportunities based on your data and campaign performance

Use your data to create the best reach strategies

We make smart audience creation easier and instant

We simplify campaign activation in diverse digital channels

We consolidate all your campaign monitoring in our Campaign Dashboard, giving you a full view of your digital media investment

Supervise performance and prioritize your investment according to how your audiences, keywords and channels behave

Performance
Optimize & control your investment

3/

An end-to-end solution

We apply Data Science and Geographic models to constantly analyze your business

We categorize your customers by interpreting your data

We analyze the business impact of your different types of customers

We generate opportunities based on your data and campaign performance

Use your data to create the best reach strategies

We make smart audience creation easier and instant

We simplify campaign activation in diverse digital channels

We consolidate all your campaign monitoring in our Campaign Dashboard, giving you a full view of your digital media investment

Supervise performance and prioritize your investment according to how your audiences, keywords and channels behave

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Understand and focus your business

We collect and integrate real-time data from all customer interactions, helping you understand them, predict their behavior, automate your digital communication, and easily activate insights.

Understand your customers in depth

Our models categorize your customers into archetypes, analyzing their behavior and anticipating their needs with predictive models that power sales.

Drive business results

We don't believe in clicks, but in business results. We help you focus your marketing budget on segments most likely to convert and with high lifetime value potential.

Increase sales with 
new customers

Need scale? We're on it. We use geographic, lookalike and probabilistic models to reach people most likely to become quality customers.

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Make smart marketing investments

Did you know that on average, 26% of marketing budgets are wasted on ineffective channels and strategies?
We use data to deliver efficiency and precision, making sure that your marketing investment will always reach optimal results.

Opportunities to power your business

Our artificial intelligence constantly analyzes your data to find opportunities that align with your business, translating them into  audiences.

Easily activate your data

We're integrated to main marketing platforms, allowing you to activate your audiences easily for any of your marketing objetives, from an awareness campaign to an email loyalty program.

Gain control over your metrics

Our performance module automatically consolidates all digital campaign metrics, giving you full performance transparency and allowing immediate action.

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How it works

Data Collection

Your Data

CSV

E-COMMERCE

FORMS

OTHER DATA

SYSTEMS
CRM∙ERP∙POS

Feedback from your Platforms

FACEBOOK

GOOGLE

INSTAGRAM

YOUTUBE

FACEBOOK

GOOGLE

LINKEDIN

EMAIL

SMS

EMAIL

PUSH

Analysis & Activation

CUSTOMER ARCHETYPES

DATA SCIENCE MODELS

AUDIENCE CREATION

PERFORMANCE DASHBOARDS

GEOGRAPHIC MODELS

Customer Data Platform

Customer Experience Management

UPTURN
–churn

ENGAGEMENT
+loyalty

Paid 
Media

CONVERSION
+sales

AWARENESS
+leads

Get results with impact

89%

CHILDREN'S FASHION RETAIL
80+ STORES

US $3.36

2018

2019

US $0.39

We improved their cost per purchase by

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106%

PET FOOD RETAIL
E-COMMERCE

APRIL 2019

US $4,826
SALES REVENUE ATTRIBUTABLE TO MARKETING

SEPTEMBER 2019

US $9,925
SALES REVENUE ATTRIBUTABLE TO MARKETING

We increased their sales by 

172%

BIG OIL RETAIL 
450+ SERVICE STATIONS

NOVEMBER 2018

12%
CONVERSION

US $9.31
COST PER CONVERSION

DECEMBER 2018

32%
CONVERSION

US $2.45
COST PER CONVERSION

We improved their card's conversion by

…and cost per conversion by 74%

We've already gained the trust of our clients

We're helping businesses of all sizes invest their digital marketing budget in an efficient way.

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Three stages, one great objective: to increase sales.

Three stages, one great objective: to increase sales.

3/ Performance
Optimize & control your investment

2/ Strategy
Create & activate data-driven campaigns

1/ Discovery
Analyze your data

PARTNER:

Our 4 security principles

Data is at the core of our business, which is why data security and following laws are our first priority.

INFRASTRUCTURE

Our infrastructure is based on Amazon Web Services, giving our platform the highest security standards and availability the market has to offer from a world-class service.

1/

2/

DATA ENCRYPTION

All your data is encrypted, both in transit and rest.

3/

PROCESS

Automatized process for treating data, reducing human access as much as possible.

4/

CERTIFICATION

Company is in the process of obtaining ISO 27001 certified, and the platform has been validated as GDPR first by Kemp Little.

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